Press Releases

Grow Your Company with Press Releases

The regular publication of press releases can bring many benefits to your company, financially and in terms of its reputation and popularity.

Branding Through Press Releases – Part I

Branding should be a constant component of your marketing strategy. Press releases are a great tool to build your brand credibility.

Branding Through Press Releases – Part II

Brand credibility depends on two factors, the expertise and the trustworthiness of a brand, both of which can be established and maintained with effective press releases.

5 Press releases Must-haves

There are five aspects you absolutely have to include to make your press release an effective marketing and branding tool.

9 Press Release Mistakes to Avoid

Covering the most common press release mistakes is crucial, as they might jeopardise the publication of your press release or whether it gets read.

Getting Ready to Write a Press Release – Part I

When it comes to getting ready to write an outstanding press release, everything you need to do falls under the big umbrella of research.

Getting Ready to Write a Press Release – Part II

To write an excellent press release, there are four additional aspects you need to research.

Write Like a Pro – Content Suggestions

Writing a professional press release is crucial to increasing your chances of standing out among the many press releases that flood journalists and editors each day.

Write Like a Pro – Formatting Tips

The formatting of a press release needs to convey professionalism and follow industry standards in order for it not to be dismissed outright.

Capitalize on SEO Opportunities

Press releases are not a typical SEO tool. However, if you optimize SEO strategically, press releases can contribute to your marketing strategy.

Timing Press Releases Strategically

The timing of a press release is crucial to its success. Timing will increase both the odds of getting your press release approved for publication and the readership of your press release.

Learn from Other People’s Mistakes – The Headline

It’s crucial to nail the headline, as that alone will determine whether people decide to read on.

Learn from Other People’s Mistakes – The Boilerplate

If written appropriately, the boilerplate has potential for both branding and marketing your company.

Effective Crisis Management

Press releases can be a very effective crisis management strategy. Inadequate response to a crisis can make stakeholders and customers lose faith in the company, so responding adequately to crises is a must.

Establish Who Your Target Audience Is

Once a company has established that there is a threat, it needs to identify the target audience to finalize their communication strategy.

Crafting Different Types of Crisis Statements

There are different types of crisis management statements depending on the stage of the crisis: the most common types are holding statements and reactive statements.

Determine Your Communication Channels

Once you have established your target audience, it will be easier to determine your communication channels because these two factors are related.

Learning from One Crisis Management Case Study

It is important to examine how other companies have dealt with crises in the past and draw conclusions from the outcomes of their choices.

Establishing and Maintaining Contact with Journalists

If you want to ensure your press release gets approved, published and circulated, having an influence with as many reputable journalists as possible is a must.

Using LinkedIn to Connect with Journalists

LinkedIn is currently the top social media platform for professionals, and a recent survey indicates it is the preferred one among journalists. This is why it’s important to learn how can you use it to the benefit of your company

Become a Journalist’s Ally

Becoming a journalist’s ally means that you make their job easier, which in turn will help you by increasing your chances of getting your press release published.

Final Recommendations

Here are a few final considerations that you will need to make when tackling the task of writing a press release and distributing it.